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Articles

Why is “Soft” So Very Hard for New Parents When Buying for Baby

Why is “Soft” So Very Hard for New Parents When Buying for Baby

As new parents, we want everything for baby to be perfect – and one of the key phrases you’ll hear often is ‘soft’. Babies are so precious that we even talk about wanting to wrap them in cotton wool!A soft and kind disposition, soft lighting, soft voices, soft colours, soft...
by Ben Wilson
New Parents Who Understand the Word “Breathable” Could Save More Than Money

New Parents Who Understand the Word “Breathable” Could Save More Than Money

It is no wonder parents are so confused with the use of the word “breathable” as it’s confusing for the global baby industry. With a plethora of products on the market making claims about baby safety in conjunction with using the word “breathable”, it is important for parents to know...
by Ben Wilson
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